The “I Can”
PSA Campaign

At work, it’s what people CAN do that matters. That’s the simple message behind “I Can”—the Campaign for Disability Employment’s flagship public service announcement. In it, we meet seven working people with disabilities—not actors—demonstrating what they CAN do when given the opportunity. These women and men, who represent diverse career fields that range from corporate America to education, vividly illustrate the valuable contributions they make to our workplaces every day. The PSA is a useful tool to start a discussion about the benefits of fostering a work environment that is flexible and open to the talents of all qualified individuals, including those with disabilities.

This online toolkit features a range of integrated materials to help you or your organization support the message of the “I Can” PSA.

• Download or order an “I Can” poster
• Learn more about our cast members
• Use the “I Can” Workplace and “I Can” Youth Discussion Guides to plan and lead a discussion about the PSA among youth, parents, teachers, employers or others