The “Working Works”
PSA Campaign

Working Works. It lets people earn a living and contribute their skills and experience. For some, it may also be about pursuing a passion, taking on new challenges or being part of a team.

Through the voices of several individuals, the “Working Works” PSA explores the many reasons people work, including after injury or illness. The PSA’s four primary cast members include Major League Baseball great Cal Ripken, Jr. and three other individuals who worked with their employers and healthcare professionals to make a plan to stay at or return to work following illness or injury. Their stories emphasize the importance of working together on effective stay-at-work/return-to-work strategies—for the benefit of individuals, families, employers and the nation.

The CDE would like to thank United Spinal Association for its assistance identifying cast members for the “Working Works” PSA and for promoting the campaign to its members.

This online toolkit features a range of integrated materials to help you or your organization support the message of the “Working Works” PSA.

• Download or order a “Working Works” poster
• Learn more about our cast members and view behind-the-scenes video interviews
• Download or order the “Working Works” Discussion Guides to plan and lead a discussion about the PSA among workers, healthcare professionals, HR practitioners and others. (The hard-copy mailed version comes with an accessible, talking menu DVD featuring various versions of the PSA.)
• Find resources on implementing effective stay-at-work/return-to-work strategies
• Download our outreach toolkit which features sample language and social media posts promoting the “Working Works” PSA